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Customer Experience

Check out our content on Customer Experience, its applications, technologies, benefits and implementation in companies.

Customer Experience (CX) is the set of all contacts and interactions between customer and brand. It governs the discovery and consumption experience across all physical and digital channels.

Those who know how to relate in a cohesive, efficient and personalized way are much more likely to be the brand in people’s minds.

In the same way that the internet today is varied in channels and audiences, the models of companies’ approach to CX also vary a lot. That is, there is no step-by-step that works for implementation in all scenarios. But what does exist is a set of practices and strategies that are important in any type of implementation.