In an increasingly digital world, market competition is bigger and the customers are more demanding. This scenario forces companies from different areas, sizes, and objectives to apply Digital Transformation. This does not mean only having a page on the internet, it represents a deeper cultural change.
The purpose of this concept is to use tools and resources in a way that potentializes the whole company’s performance. The impacts of Digital Transformation range from a better people and talents management to the creation of more relevant value offers to the clients.
But how can we implement this concept?
Find all the answers about this topic and understand, once and for all, why it is about time for your company to adapt to Digital Transformation! In order to help you with this task, we prepared an article outlining the key points about this topic. Keep reading and check it out!
What is Digital Transformation?
First, it is important to understand the concept: it is the process of adapting a company to digital technologies. The objective is to improve the performance of professionals and processes by utilizing different tools, strategies, and concepts. More than utilizing one solution or another in its operation, it means to improve the operation of the whole company.
The idea is to understand how to make the creation process and/or services more efficient, besides delivering a better result to the end client. Digital Transformation happens in different phases and moments, such as in the creation of an app to optimize internal communication, or in deeper changes, as the ones made at Ambev, that improved its logistics process.
What are the main impacts to the companies?
How does this concept reflect in the day-by-day work of your team? Check out the main impacts to your company!
One of the most important benefits when preparing a company for Digital Transformation is waste reduction. Not only of financial resources, but also of time. The processes become more direct and efficient, prioritizing actions and strategies that show results, besides the automation process that must occur to optimize certain tasks and functions.
Gain in productivity and precision
When employees are engaged in digital transformation, there is a significative gain in productivity and precision. Concepts like self-management gain space, and professionals have a better understanding of their responsibilities and challenges. With greater autonomy, the tendency is that employees feel better when working which impacts their performance on the job.
More efficient operational processes
Have you thought about how many hours are wasted with bureaucratic activities that result in little return to your company? Digital Transformation directly affects these processes, guaranteeing more efficiency in the operations inside the company. Faster and simpler flows allow for the creation of more complex projects and solutions.
Better value delivery to the customer
Digital Transformation encourages the use of concepts like Customer Centricity, which places the customer at the center of the business’s philosophy. Therefore, the trend is that the final value offer is more attractive, providing a more complete experience to the customer.
When a manager has a wider view of the entire operation, it is possible to follow the performance of an individual team more closely. This observation and analysis offer valuable insights to understand how to improve the performance of each professional, allowing investments in the competency of the employees.
How do you apply Digital Transformation in your company?
If Digital Transformation is so important, what can be done to adopt it into your company? Here are some initial points that should be applied.
Focus on strategic planning
The first step to adopt Digital Transformation in your company is analytics. That means, it is necessary to analyze and understand what the context of the organization is, as well as its needs and objectives.
Beginning with strategic planning, it is possible to define the priorities and paths that need to be followed, in order to promote a deeper change.
Offer the necessary infrastructure
There is no point in creating a strategic plan and encouraging mindset development without providing the necessary resources for the implementation of this concept. You must understand the needs and objectives of your team, and from that, create the adequate infrastructure to potentialize the processes that need to be altered.
Get support from the leaderships
Without significant change in the way the leaderships of the company think, the use of technology will be relevant. As the same actions are put into practice the market changes and evolves. In the long term, the losses of the company can be huge, which may lead to a loss of resources and space to the competitors that have adapted to the changes.
Change the management mindset
From the moment the leaderships of the organization understand the importance of Digital Transformation, all management is changed: from the way the hiring process of new talent is conducted, to the creation of simpler and more efficient processes. Besides providing the necessary structure, it is necessary that the culture of the company is aligned to the ideals of this concept.
Digital Transformation is a process that has become more and more necessary to stand out in the market. It does not matter the segment or profile of your target audience, implementing this concept in your company will generate a series of benefits to the whole organization. After all, the better the employees’ performance and your company’s processes are, the better the results.
Now you know your company is overdue to apply Digital Transformation, and also how to generate a lot of advantages to your business when you put this concept into practice. How about letting more people understand that? It is simple: share this content on your social networks!