Understanding the role of leadership in the post Covid-19 scenario

Papel da liderança
6 minutes to read

Covid 19 has generated a series of impacts across society. In the corporate market it is no different. After all, how many companies were really prepared for such a major crisis? Some were not even digitally ready to face the challenges presented during the social distancing period. All of this reinforces the importance of the role of leadership in the post-pandemic scenario.

Crisis management does not end the moment after the greatest turbulence occurs. It is necessary to ensure that the company is ready to learn from what happened and to overcome the next challenges more efficiently. Overcoming obstacles that emerged cannot be done only using effort: planning and organization are also fundamental to obtain positive long-term results.

So, what should the leaders of a company do to avoid more turbulence from now on? What needs to be done to overcome the post-pandemic challenges? Continue reading this article to understand the role of leadership and the actions that should be taken in the current scenario. Check it out!

What is the importance and the role of leadership post-pandemic?

Without the strong presence of leaders within an organization, what are the chances of success for this company? Not many, right? After all, the decision-maker is responsible for guiding the next steps of a team, sector, or even the entire company. The role of the leader is therefore fundamental to ensure that the post-pandemic outcome is a positive one.

 The leader must dedicate some time to analyze the current scenario, to analyze what happened during the pandemic, or to correct errors. From this analysis, challenges will be discovered, objectives will be defined, and strategies will be implemented in order to reach the goals. Even though the worst of the crisis is over, businesses still face many challenges.

What are the main challenges that need to be overcome in this scenario?

One of the largest challenges for a leader in the post-pandemic scenario is people management. The relationship between employees in the company has changed whether they work 100% in their home office or alternate days at the office. 

It is the role of the leadership to understand these changes and adopt strategies to make them less harmful. What can be done to humanize an increasingly digitalized relationship?

Communication takes on an even more important role in this dynamic. It is necessary to be clear and transparent in all your actions and contacts. In addition, the leader must find out ways to optimize the performance and productivity of the entire team by reviewing processes that were used before, identifying waste, and making operations and processes more efficient.

What should a leader do to overcome all these challenges?

Check out a list of best practices to ensure the success of your company!

Decentralized management

The first step is to adopt collaborative and decentralized management, a very common characteristic in the Lean leadership. The idea is to make the rest of your team comfortable enough to give opinions, have a voice during a decision, and know exactly what is happening. The final decision may be from the leader, but it is extremely important that everyone has direct participation

Concepts such as self-management, one of the most important characteristics of the Agile methodologies, can be explored by your team, giving them the freedom to manage their responsibilities on their own. All this will create a greater sense of belonging among professionals, which directly contributes to a better performance of the entire company.

Motivate employees

Motivation is another essential step for leaders in the post-pandemic scenario. For example, distancing and a new work routine can make it difficult to meet goals and engage.

Therefore, it is the role of leadership to make sure everyone is connected and moving in one direction. The task of developing and guiding goes directly through the distribution of roles and responsibilities, constant feedback and openness to dialogue.

It is necessary for the professionals to understand what they need to look for and that they 

have the tools to do it. You must ensure the entire structure is prepared to meet the challenges of such a complex and challenging moment.

Invest in innovation

According to a survey by the National Confederation of Industry (CNI), 58% of the companies consider the innovation process a priority for a successful future. The question is: only 33% of these companies have teams geared towards this process.

Therefore, it is up to a good leader to encourage innovative ideas and eliminate the fear of making mistakes by accepting that mistakes are part of learning. Begin innovating processes, tasks, and strategies and understand what does not add value in your customer’s perception and eliminate that.

Developing innovative technological projects is not an easy task and requires investment. Not only financial investment, but also time, resources, team, and supplies, among others. From digital marketing automation to the adoption of tools that automate the production, there are many options to put into practice and begin to embrace Digital Transformation.

Data-based decision-making

It is increasingly important to adopt a culture based on relevant data and metrics. The time of guessing is over; it is necessary to embrace technology and know how to use the myriad of details and insights that a single tool can offer. This ranges from the more intelligent use of CRM data to improvements that can be made to your website in order to attract more organic traffic.

 After such a confusing period, it is essential to review the strategies that are part of the planning of your company. After all, what worked before Covid-19 is not necessarily going to provide the same return after so many changes in society. The most important point, however, is to make sure the team is motivated and engaged in the pursuit of the same objectives and goals.

Now that you learned more about the role of leadership in the post-pandemic period, how about staying on top of relevant issues to the future of your business? Follow BRQ on social media! We are on Facebook, Instagram, LinkedIn, Twitter and YouTube.

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